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The brand
People don’t buy Maineiac because they visited Maine.
They buy it because they identify with what Maine represents — whether they live there, summer there, or carry it with them everywhere else.
First Drop
Three products. Nothing more.
Quality over quantity — premium positioning starts with restraint. Collegiate MAINEIAC on garments and hats. The pine and star, taken from the Maine flag.
In the world
Four places. One mark.
Canoe, tailgate, coast road, the evening pier — the same three products, worn where Maine actually happens.
01 · On the water
White hoodie
Dawn mist, a wooden canoe, the arched mark in navy.
02 · Off the road
Navy hoodie
Dirt track, pines, the fleece that belongs on a tailgate.
03 · The rope cap
Wrightson Rope
White crown, red mark, tricolor rope. Summer on the water.
04 · After the day
White hoodie
Dusk on the pier. The same fleece, later.
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The first drop
Maineiac isn’t selling clothing. It’s selling a connection to Maine.